Lotus

Lotus

The Razor Reinvented

The Razor Reinvented

Client:

Lotus Razors

Year:

2017 - 2022

Role:

Everything Lead

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

An exploration in radical simplicity— stripping away all components to achieve timeless clarity that is both inevitable

and enduring.

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

The Process — Research

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

You can’t design with intention until you’ve taken the time to understand the craft.

Meeting with opticians and optometrists was vital in understanding the artistry and importance of eyewear, not just as a fashion statement but as a medical device.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

With a heightened understanding of the craft, this lead to initial sketches focused on style

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Each frame goes through a 10 step polishing process, varying from manual to electrochemical.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

More works

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View All

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AWALLET

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